Das Buch Direktvertrieb, Network-Marketing & Multi-Level-Marketing: Versprechen, Fakten und Empfehlungen können Sie als kostenlosen Download herunterladen.
Misuse spirituality in MLM, example of Amway
In this published research paper, I analyze how spirituality is used and misused by the Amway Corporation Germany to motivate and guide its distributors. The article has been published as Groß, C.: "Spiritual cleansing: A Case Study on how Spirituality can be Mis/Used by a Company. In: management revue (2010), 21, 1, 60-81. It is freely available by courtesy of publisher Rainer Hampp.
